Who: Black Entertainment Television (BET) is a channel that focus content on African American between the age of 25-54.
Description: Visual Brand identity for BET showing casing their shows and a trailer of a TV show from the channel. The format is for television and one social media
Objective: Create a new visual graphics system for the BET channel for social media and television.
Solution: The new concept combines a retro 90’s color palette with a lo-fi hip hop sound, showcasing the titles of the network’s series as the backgrounds, titles, and geometric shapes change. Futura PT font type is used to blend modern with the retro aesthetic.
Software: Photoshop, Illustrator, and After Effects
Typeface: Futura PT and Clarendon URW
Dimension: Television and Social media
